IMPACT PSA graphic 1

Our Mission and Vision


How YOU Can Have an IMPACT

IMPACT PSA, Inc. is a nonprofit Los Angeles-based video, film, and multi-media production company founded by accomplished and award-winning film, video, and marketing industry professionals.

IMPACT PSA’s primary mission is using visual media to increase public awareness of Elder Abuse. The organization’s projects include producing and distributing television Public Service Announcements about the various forms, scope, and growing incidences of Elder Abuse; and developing a documentary and TV news magazine.

The organization also offers Production Services for the Nonprofit Sector—producing social awareness films, videos, and multi-media presentations on behalf of other non-profit organizations that seek to use visual media to achieve greater impact and long-term positive social change.


History of the Organization

IMPACT PSA INC was founded in 1997 by Bonnie Matchinga, executive producer at The House Production Company, L.A., after she discovered an incident of elder abuse in her neighborhood.

“Had I or any of the other neighbors been alert in recognizing signs of elder abuse, we may have stopped this particular incident from ending tragically,” Matchinga explains.

“I realized then that very little media attention is being given to this type of abuse – in contrast to that given child or spousal abuse – and that a grassroots effort was needed to stimulate awareness. I figured that if you want to say something, advertise.”

Traditionally in the nonprofit sector, issue“ advertising” has taken the form of Public Service Announcements.

So Bonnie convinced members of the entertainment community and other activists to donate their talents to create a media “Campaign Against Elder Abuse.”



IMPACT PSA Inc. is governed by a creative and committed volunteer board, and is in the process of assembling an Advisory Council.

Founding Board Members

Bonnie K. Matchinga, Founding President
Lynn Lustig, Treasurer
Irene Ribner, Secretary
Cynthia A. Zuzga
Superior Court Commissioner*
    *Affiliation for purposes of identification only


About Bonnie Matchinga

Founder, President, & Executive Producer Bonnie Matchinga

Bonnie has been creating and producing television commercials, documentaries, and marketing films for more than twenty years. In addition to her work with Impact PSA, she is also the CEO of The House Production Company and Prior to coming to Los Angeles, Bonnie was Vice President and Executive Producer for New Directions Film Co., Inc. in New York where she produced hundreds of commercials for clients such as Ford Motors, Procter & Gamble, General Motors, McDonalds and Kimberly Clark among many others. Before forming her own Production Company Bonnie, a long time member of the Directors Guild of America, worked both in television and feature films.

In addition to writing and directing projects produced for IMPACT’S nonprofit clients, Bonnie wrote and directed our latest elder abuse PSA “Who Cares?” which addresses neglect by a caregiver. Having seen our first elder abuse PSA, the National Association of Area Agencies on Aging (n4a) requested that Bonnie create and direct a video documentary on the challenging subject of “Making Cities Livable for People of All Ages.” The thirteen-minute video, produced in hi-definition by IMPACT PSA Inc, has recently been completed and delivered.

About Sue Berry

Director of Development & Production

Sue BerrySue has produced countless hours of programming, garnering several industry awards for outstanding commercial, film and video production including several Telly Awards, Videographer Awards, Aurora Awards and Vision Awards.

In addition, Sue has produced and supervised hundreds of hours of television, commercial and corporate video projects, overseeing all aspects from pre-to-post production. In her position as Director of Development and Production, Sue produced the elder abuse PSA “Who Cares?” and more recently co-produced the documentary “Making Cities Livable For People Of All Ages” for the National Association of Area Agencies on Aging.”

As a nonprofit organization, all of IMPACT PSA's funding must come from donations by individuals, foundation grants, and corporate underwriting.

If you are not yet a donor, we invite you to make a tax-deductible donation to support our projects to increase awareness about Elder Abuse.

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Impact PSA Inc. is a 501(c)(3) non-profit organization. All contributions are tax-deductible as allowable by law.



IMPACT PSA Inc. is a 501(c)(3) non-profit organization. All contributions are tax-deductible as allowable by law.